{"id":247639,"date":"2022-09-30T19:57:17","date_gmt":"2022-09-30T17:57:17","guid":{"rendered":"https:\/\/www.atelier-services.net\/dynamique-vision\/?p=247639"},"modified":"2022-12-06T18:10:22","modified_gmt":"2022-12-06T17:10:22","slug":"concretiser-une-vente-cest-la-preparer","status":"publish","type":"post","link":"https:\/\/www.atelier-services.net\/dynamique-vision\/concretiser-une-vente-cest-la-preparer\/","title":{"rendered":"Concr\u00e9tiser une vente c’est la pr\u00e9parer"},"content":{"rendered":"\n\n\n\n[et_pb_section fb_built=\u00a0\u00bb1″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Vos prospects ou clients h\u00e9sitent souvent au moment de finaliser leur commande. C\u2019est bien normal ! Vous leur proposez de passer un \u00ab cap \u00bb en vous faisant confiance, en investissant sur votre produit ou votre service, sans bien le conna\u00eetre\u2026<\/p>\n

La d\u00e9marche commerciale se pr\u00e9pare.<\/strong><\/h4>\n

L\u2019approche client s\u2019af\u00adfine avec le temps. Vous aurez chacun votre mani\u00e8re d\u2019argumenter et de construire votre proposition commerciale, m\u00eame si quelques points majeurs demeurent. Choisissez votre mod\u00e8le d\u2019affaires : vente par visite, vente par r\u00e9union, vente \u00e0 domicile, vente par internet \u2026 Dans ce cas pr\u00e9sent, nous vous conseillons d\u2019avoir une d\u00e9marche proactive et de rencontrer en face \u00e0 face vos prospects. N\u2019oubliez pas que vous \u00eates le vendeur, le produit ne se vendra pas sans vous !<\/p>\n

La pr\u00e9sentation en 8 min.<\/strong><\/h4>\n

Pr\u00e9parez vos outils d\u2019aide \u00e0 la vente (plaquette commerciale, cartes de visite, dossier de d\u00e9couverte client et un stylo !) Soignez votre pr\u00e9sentation, vous n\u2019aurez pas deux fois l\u2019occa\u00adsion de faire une bonne premi\u00e8re impression. Une poign\u00e9e de main ferme, un regard fixe et s\u00fbr de lui, une carte de visite offerte en pr\u00e9ambule, quelques r\u00e9f\u00e9rences, l\u2019objet de votre visite pr\u00e9\u00adpar\u00e9 et \u00e9nonc\u00e9 clairement sont autant de bons points.<\/p>\n

La d\u00e9couverte de votre client en 15 min.<\/strong><\/h4>\n

Prenez le temps de d\u00e9couvrir votre client (qui est votre interlocu\u00adteur, son parcours, son entreprise, ses besoins). R\u00e9alisez un relev\u00e9 d\u2019informations efficaces et indispensables \u00e0 la bonne connaissance de ce dernier pour identifier les leviers de d\u00e9ci\u00adsion. La prise de notes et l\u2019\u00e9coute sont vos armes pour cette \u00e9tape !<\/p>\n

La sensibilisation en 10 min.<\/strong><\/h4>\n

Sachez donner du corps \u00e0 votre argumentation, de la couleur, de la saveur : ce produit que vous vendez, vous devez l\u2019aimer ! Sensibilisez, dramatisez, donnez des exemples concrets.<\/p>\n

La pr\u00e9sentation de votre offre en 5 min.<\/strong><\/h4>\n

Vous avez identifi\u00e9 les besoins de votre client : vous pouvez, \u00e0 l\u2019aide d\u2019un sch\u00e9ma, de photos ou de produits de d\u00e9monstration, mettre en avant les b\u00e9n\u00e9fices et avantages de vos propositions de services ou de vos marchandises. Soyez clair, concis. Toutes les objections doivent \u00eatre lev\u00e9es avant de passer \u00e0 l\u2019\u00e9tape suivante.<\/p>\n

La conclusion en 10 min.<\/strong><\/h4>\n

Amenez votre client \u00e0 choisir entre deux opportunit\u00e9s propos\u00e9es plut\u00f4t qu\u2019entrent faire le choix ou non d\u2019utiliser votre solution. Pr\u00e9parez les documents pour \u00ab engager \u00bb votre client tout en pr\u00e9\u00advoyant la date de livraison de la prestation ou de la marchandise command\u00e9e. Laissez des coordonn\u00e9es de clients satisfaits si n\u00e9cessaires et prenez des cooptations (recommandations de prospects appartenant au r\u00e9seau de votre client).<\/em><\/p>\n

N\u2019oubliez pas le suivi<\/strong><\/h4>\n

Client \u00e0 revoir, client transform\u00e9, prospect non transform\u00e9.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n\n","protected":false},"excerpt":{"rendered":"

Vos prospects ou clients h\u00e9sitent souvent au moment de finaliser leur commande. C\u2019est bien normal ! Vous leur proposez de passer un \u00ab cap \u00bb en vous faisant confiance, en investissant sur votre produit ou votre service, sans bien le conna\u00eetre\u2026 La d\u00e9marche commerciale se pr\u00e9pare. L\u2019approche client s\u2019af\u00adfine avec le temps. Vous aurez chacun […]<\/p>\n","protected":false},"author":1,"featured_media":247636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16],"tags":[],"class_list":["post-247639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial"],"yoast_head":"\nCommercial - Concr\u00e9tiser une vente c'est la pr\u00e9parer - DYNAMIQUE-VISION<\/title>\n<meta name=\"description\" content=\"N\u2019oubliez pas que vous \u00eates le vendeur, le produit ne se vendra pas sans vous ! 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